![]() Also the pure fact that the content takes longer to scroll through, means that your carefully planned marketing messages have a much better chance of being seen and heard. Therefore we have to consider creating our marketing content in a format that utilises as much of this precious 'screen real estate' as possible.Īs consumers scroll through the mobile news feed, a portrait video takes up almost the entire screen and therefore creates a much bigger and more lasting impact. In today’s age of mobile devices, the screen we consume our media on is now very often held in the portrait position. Below I share some of my thoughts on which aspect ratio is best suited to the way that today's consumers watch and engage with travel & tourism marketing content on social platforms. The debate is underway right now about whether or how to change.This video shows you the visual differences between three common aspect ratios that are used for video and images on social media. This would alter video and filmmakers “landscape-first” practices. If users will not change their orientation behavior, then how should video producers respond to deliver a more optimal experience? Changing video formats to portrait or square might address this audience’s needs. Streaming services make it easier for smartphones to remain in portrait mode while casting the video to a larger display device, e.g. ![]() Avoiding this inconvenience (remaining in portrait orientation) for a user may override the penalty of a diminished video experience. ![]() Or at least a one-handed landscape grip is not common for most people.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |